Personal information means any information about you except your name, business title, business address, business email, business email address, business telephone number or business facsimile number. It also may not include your home address and home telephone number if they are published in a telephone, professional or business directory.
What Personal Information do we collect?
When you obtain any products or services from us or with our assistance, including: a vehicle purchase, lease, finance, repair, maintenance, parts, rental, automotive detailing, or if you participate in one of our surveys, contests, or promotions, or submit a form on our website, or if you test drive one of our vehicles or contact our dealership staff, we may collect some or all of the following information:
• Your name, address and telephone number
• Email address and facsimile number
• Your vehicle preferences (e.g. preferred car size, type of vehicle, annual kilometres driven etc.)
• Information on your existing vehicle(s) and any trade-in
• Details on your vehicle and its parts and service history
• Details on your vehicle collision history
• Details on your automotive detailing history
• Your driver’s master number
• The license plate number
• The name of your insurance company and agent
• Your insurance policy number and details about your insurance coverage
• Similar information about other members of your family
• Your language preference
If you are applying for credit for your purchase we may collect:
• Your date of birth and the date of birth of your co-applicant
• Your employment information and employment information of your co-applicant
• Your social insurance number and the social insurance number of your co-applicant
• Financial and credit information about you and your co-applicant (specific information is set out in the application for credit forms)
• The principle amount of your loan, interest and repayment schedule
• Health information if you are applying for life, health, disability or accident insurance
• The amount of any life, health, disability or accident insurance and details of that insurance
Provision of your Social Insurance Number is optional. Please note however that most Credit Reporting Agencies use the Social Insurance Number as a unique identifier to ensure proper identification when conducting credit reviews and preparing credit reports. If you do not wish to provide your Social Insurance Number, our ability to obtain a timely and accurate credit report may be affected.
How we may use your Personal Information?
Your personal information may be used by us as permitted by law and to provide products and services to you including: to assist with the service and repair of your vehicle, to arrange appropriate financing or leasing for your vehicle, to confirm insurance, to obtain a credit report, to obtain a license or registration for your vehicle, to rent a vehicle, to provide you with a reminder that your vehicle requires parts, servicing and/or detailing, to provide you with updates, information and follow up regarding the product or service you have purchased or products and services we feel may be of interest to you.
- Initiate, maintain, and improve our relationship with our customers by providing them with personalization of their experience, including to: remember customer interests and preferences; customize the products and services we share with customers; facilitate customer interactions with our employees; track and categorize customer activity and interests on our website and mobile application and to enrich the customer experience in our dealerships, on our website, and through our mobile application;
- Improve our products and services through quality assurance and improvement activities, including to: develop and promote new products and services; to improve or modify our existing products and services; and to analyze and improve the safety and security of our products and services;
- Perform analytics, such as to: understand how customers use our website, mobile applications, products and services; generate insights and understand how customers interact with us; and improve our website, mobile applications, products and services.
Sometimes we have to share your Personal Information with Others
We do not sell your personal information to third parties. We may share some or all of your personal information with third parties as permitted by law, and as follows: to the manufacturer of your vehicle and its related companies, the providers of products and services that you have purchased through us, parties responsible for updates, follow up and servicing of the product or service you purchased from us or through us, credit reporting agencies, financial and leasing companies, your insurance agent or company, insurance adjusters, companies which provide or insure warranties relating to your vehicle and government licensing and registration agencies. Disclosure to third parties shall not exceed your contact information and vehicle make and model unless necessary for the specific matter or transaction involved.
- To business partners, such as: Mercedes-Benz Canada Inc. Daimler AG, and their associated and affiliated companies.
How long do we keep your Personal Information?
We retain your personal information as long as we believe that you are still the owner of the vehicle, product or service we provided. If the information relates to the financing or lease of the vehicle, we retain personal information relating to the financing or lease arrangements as long as those arrangements are in place. If the information relates to service or repair of your vehicle we retain the personal information for as long as is reasonably necessary to address any issues arising from the service or repair of the vehicle or as may be required by law. We also retain your personal information to satisfy any potential legal obligations that may arise.
The Security of your Personal Information is Important to Us
The security of your personal information is important to us. We take technical, contractual, administrative, and physical security steps to protect personal information that you provide to us. We instruct our employees with access to your personal information that it is to be used only in adherence with the principles set forth in this policy.
At our website (www.mercedes-benz-moncton.ca) we collect aggregate information and statistics from our website regarding unique visitors, length of time of visit, date of visit, bandwidth used, pages viewed and sites visited before and after leaving our site. Personally, identifiable information is NOT linked to this information, such as name, address, email and telephone number.
You may submit personal information by completing one of the Mercedes-Benz Moncton online forms. We have implemented security for our online forms to protect the personal information that you submit (i.e. SSL encryption).
Our website contains links to other sites, which are not operated by Mercedes-Benz Moncton. Please review carefully the privacy statements and other terms for such sites, which may collect, use and disclose personal information in accordance with their own privacy policies.
What can you do if you want to limit our use of Your Personal Information?
Most of the personal information we collect is necessary for us to provide you with products and services as described in this policy. If you do not want us to use or disclose your personal information in a particular way please contact our Privacy Officer as described in the “Question? Concerns?” Section of this document and we will be pleased to discuss how we can limit collection, use or disclosure of your personal information.
You can Request Access to Your Personal Information
You have a right to access the personal information which we have about you and to request that personal information which you believe to be inaccurate to be corrected. If you wish to access your personal information you should contact our Privacy Officer who will be pleased to assist you.
Mail: 1200 Aviation Ave Dieppe, NB E1A 9A3
We respect the privacy of our customers and employees and are committed to protecting all personal information that has been provided to us.
Personal information that we collect is held in a secure environment. Persons employed by us are obliged to respect the confidentiality of your information.
We will not share any information you’ve provided to us with anyone without your consent other than to fulfill your request or provide the services and products you’ve requested.
I. How we use your information:
a) Initiate, maintain, and improve our relationship with our customers by providing them with personalization of their experience, including to: remember customer interests and preferences; customize the products and services we share with customers; facilitate customer interactions with our employees; track and categorize customer activity and interests on our website and mobile application and to enrich the customer experience in our dealerships, on our website, and through our mobile application;
b) Improve our products and services through quality assurance and improvement activities, including to: develop and promote new products and services; to improve or modify our existing products and services; and to analyze and improve the safety and security of our products and services;
c) Perform analytics, such as to: understand how customers use our website, mobile applications, products and services; generate insights and understand how customers interact with us; and improve our website, mobile applications, products and services.
II. We may disclose personal information to third parties, including the following:
a) To business partners, such as: Mercedes-Benz Canada Inc. Daimler AG, and their associated and affiliated companies.
We respect the privacy of individuals who visit our Web sites, send us e-mail or participate in features and services we offer online.
Any information you provide to us (i.e. name, e-mail address, etc.) when you request information or use any of the other interactive portions of our website, is securely maintained on our Web server and internal systems. This information may be used to provide you with the information you’ve requested about our company, our products and our services, or to provide you with special notices. You may opt-out of receiving future communications at any time (see opt-out procedures below).
Anytime you visit our website, we may gather certain non-personally identifiable information regarding your use of our site. This information may include the type and version of your browser, your service provider, your IP address and any search engine you may have used to locate the site. We use this information to help diagnose problems with our server, administer the website, and compile broad statistical data. In addition, we gather certain navigational information about where you go on our website. This information enables us to determine which areas of the website are most frequently visited and helps us to tailor the site to the needs and interests of our online visitors. Such information is gathered by us in the aggregate and will not be associated with a specific individual without that individual’s consent.
To help us ensure that our website contains content that is useful to our customers and potential customer, we use the Google Analytics demographics and interest reporting features on our website. These tools allow us to review anonymous data regarding the gender, age and interests of website visitors and adapt our website content to better reflect their needs. Although this information is collected through your Google ad settings, it is not provided to us in a personally-identifiable format. This means we cannot identify what information is about you, and we will not try to figure it out. You can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Google Ad settings or through the Google Analytics opt-out browser add-on.