The staff in the Affalterbach design department create the individual character of the AMG – and interpret it anew for every single car. Seen from the outside, the sporty proportions, sharp visual features – twin louvre and A-wing – and technology details that distinguish an AMG from a series-production Mercedes-Benz. Even when stationary our vehicles are explicit about their true purpose: Driving Performance.
Design and high-performance challenge.
In particular, the technology of the AMG Performance vehicles differs fundamentally from that of all other cars. This represents a great challenge for the staff of the AMG Design department: they have to integrate high-performance technology in the vehicles and at the same time create a muscular exterior. In order to succeed in the endeavour to translate complex technical demands into an autonomous design idiom and thus create authentic dream cars, at AMG the basic principle is paramount: Form follows performance.
One Man. One Engine
We believe that a precise and meticulous approach to manufacturing is the best way to guarantee top performance. That is why every single AMG engine is built applying the same philosophy: One Man, One Engine.
From the company’s beginning more than 40 years ago, every AMG engine is assembled carefully and precisely in Affalterbach by a single AMG master engine builder. Everything from the first piston to the last bolt is the work of one AMG technician and . all work stages are subject to the stringent Mercedes-Benz quality criteria. In the final stage the Master Mechanic personally installs an engraved placard bearing his signature—one man’s personal assurance of quality and the mark of the company’s uncompromising commitment to precision and performance. The One Man, One Engine philosophy is one of the key reasons why Mercedes-AMG continues to raise the bar in the luxury/ performance vehicle market.
Success in motorsport is as closely associated with the AMG brand as the site in Affalterbach. No wonder– fascination with automobile competition was at the focus of activities when the company was founded. AMG already achieved the breakthrough in motorsport with the first car whose engine AMG founders Aufrecht and Melcher had tuned for uncompromising performance: the AMG 300 SEL 6.8. This touring car was the winner in its category in the 24 Hours of Spa Francorchamps on July 25, 1971—driven by Hans Heyer and Clemens Schickentanz. Everyone was talking about AMG after that—and the AMG 300 SEL 6.8 went into the history books as the “Legend of Spa.”
In 1980, another legendary motorsport car continued the success story: The AMG 450 SLC Mampe. This racing car was named after the sponsor, “Mampe”. And won the Touring Car Grand Prix on the Northern Loop of the Nürnburgring with Clemens Schickentanz and Jörg Denzel at the wheel. The two-year development period paid off: A lot of the technical expertise gained was applied in the AMG road cars.
At the end of the 1990’s, AMG was the benchmark in the FIA GT World Championship with the CLK-GTR AMG. In 1997, Bernd Schneider became world champion, before AMG Mercedes won all of the races in the series in 1998 and took the title with Klaus Ludwig and Ricardo Zonta.